The Expanding Phase is for women wanting to grow an existing business – growth into new territories, growth into new customer segments and internal company growth. This phase is ideal for women who want to find new sources of revenue, add products or services to an existing lineup or license or franchise their offering.
Significant changes, new challenges and a reinvigorated sense of business ownership.
You need to expand your market reach, and there are a million directions you can go. You need to review your brand and business model and bring them in line with what has been successful for you, and revisit your ideal customer. Focus and a year-long plan
Current competition is fierce and demand for your current offerings is weak. You need a transformation to grow.
You have multiple streams of revenue and your cash management is complex.
Big risks as you attempt to enter new markets and develop products and new competition lies ahead.